Category: public-relations-101-blog, eglahr-website-wisdom
October 20, 2015 0 Comments
EGLahr PR & Media has re-launched two new websites: a website update for one client, and a brand-new design for another -- and we love to show off our work. For Berkshire Children & Families, we updated the photography and editorial content, added new pages and improved the blogging features for ease of use by our client. For Huffman Hospitality Concepts, we created a lovely new site from the ground up for a new consulting business. Thanks to our clients for investing smartly in their 24/7 calling cards. Take a...
read more May 29, 2015 0 Comments
We're trying out some new options for simultaneous sharing of blog posts, and landed on this WP plug-in called SNAP. I write my blog. Before I "publish" I select my own social media accounts to receive and share the news. Working out the tweaks, and the tricky part was the setup, but for that I have my assistant Jacob Robbins, techno-guru, to get me through the hard parts. [caption id="attachment_1743" align="alignleft" width="164"] Jacob Robbins[/caption] This little plug-in differs from the icons you see on your public page -- it's...
read more March 20, 2015 0 Comments
Big changes at Google: the Goliath search engine has announced that, if your site does not have a mobile-friendly site design, -- i.e., it's not "responsive"-- for smartphones and other portable devices, your business may soon feel the pain in (SEO) search engine rankings. If you are due for a website overhaul, or just a new mobile-friendly theme, now's the time. Here's the word from Google: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages...
read more December 4, 2014 0 Comments
Website neglect: The bane of the small business owner. How many of us simply have no time to tend to our very own websites? We are behind on those much-needed updates, blog posts, text edits, fresh photos and other shake-ups that improve our public profile, our SEO, and the experience of our website visitors? Ironically, some of us are in the business of website development and management for others -- and yet our own is looking tired. The busier we are, the more engaged we are with our clients, the more we are falling behind on our...
read more July 18, 2014 0 Comments
We've all heard it: Using video to enhance outreach and engagement will boost response to our press releases, marketing e-blasts, social media and other outreach. Adding a video or photo instantly brings your outreach to yet another level -- whether as part of a press release, e-blast, blog post, social media share, or other direct-connect. Real estate broker Audrey Schoenfeld discovered the punch of video while working on a new website with EGLahr PR & Media. She wanted her website to showcase a particularly stunning listing -- a...
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