Author: Ellen

A Visit With History: Elm Court Opens Doors
April 12, 2013 0 Comments
Stockbridge and Lenox residents invited for informal tour and hotel project overview, plus brief intro to zoning amendment on  Stockbridge Annual Town Meeting agenda Stockbridge, Mass.  (April 10, 2013) – The new owner of the Elm Court estate on Old Stockbridge Road will host an open house on Wednesday, April 17, 4-8 p.m., for Stockbridge and Lenox residents interested in getting an inside look at the historic Gilded Age “cottage.” The expansive residence was built in 1886 by the Sloane-Vanderbilt family, and was later restored by...
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PR for Clients and EGLahr
April 5, 2013 0 Comments
How best to get out the word about a new public relations, communications and website company in the Berkshires and Albany, NY? There's plenty of face-to-face networking going on for EGLahr Communications, but we need to reach hundreds, not just dozens, of potential clients who might find value in the services of EGLahr Communications. Constant Contact was my go-to choice for my inaugural email marketing experiment, and I figured my experiment would help guide my client services in the future.Given the unique nature of the business...
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Coming Out: EGLahr Opens Up
February 7, 2013 0 Comments
You can only go to so many holiday parties and eat so much hummus. You can only hit so many networking events and chamber luncheons. You can pass out only so many business cards, and you can drown in coffee dates. It's now time to throw our own media party for EGLahr Communications. So today I take a break from the annual report I'm preparing for a local financial institution. My blizzard-related media pitch  for a local tech firm can wait an hour. Some targeted communications work for a local school district can wait. Today, we focus on...
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Shooting From the Press
December 28, 2012 0 Comments
`Frequently, the work of journalists is not popular. One of our roles is to report publicly available information on timely issues, even when unpopular," Janet Hasson, president and publisher of The Journal News Media Group, said in an emailed statement. `We knew publication of the database [as well as the accompanying article providing context] would be controversial, but we felt sharing information about gun permits in our area was important in the aftermath of the Newtown shootings." As a former journalist and editor, I was...
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Hope for Journalism at MCLA
October 12, 2012 0 Comments
The Beacon is the student newspaper of the Massachusetts College of Liberal Arts in North Adams, Massachusetts, a small, feisty liberal arts college where the journalism program has a hands on, real-life newspaper. The student news crew percolates all week,collecting interviews and data, writing the stories, editing, laying out and publishing college news, community news, arts and entertainment features, sports coverage, Q & As and delightful student profiles.Under the eye of Professor Jenifer Auger, there's a real live news operation...
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Ambushed: What's a CEO to do?
September 13, 2012 0 Comments
We've all seen it: The CEO on his way to his car, limo or plane after a disaster strikes, and the media are staked out. Unpleasant as this may be, your CEO needs to be prepared, calm, collected and free of defensiveness. "No comment" will only make things worse. As a former reporter, I can assure you that when a CEO or other source simply stops, raises a conciliatory hand to quiet the crowd  and invites few questions, immediately the dynamic becomes more cooperative. This doesn't mean rolling over and giving up the store, but taking...
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On Heckling -- A guest post
May 31, 2012 0 Comments
Remember Joe the Plumber? Not exactly a mean-spirited heckler, but a voice in the crowd whose speak-up comment was instantly snagged by John McCain for political mileage in the 2008 presidential campaign. McCain himself got heckled again just this past Memorial Day, the poor fellow. There are indeed far more mean-spirited hecklers than our Plumber Joe, and particularly in a political season, the heckle-ee must make on the spot decisions about whether to respond, how to respond, and whether there might be a kernel of truth or benefit hiding...
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Is it a crisis?
May 22, 2012 0 Comments
Say it right when things go wrong. That's the general rule of the thumb in PR when bad things happen to good companies. So when the chips are down the essential elements of crisis communications must kick in: know your problem inside out, know your audiences, know your message and take charge of delivery. Get in front of the situation and guide the message. You may take a few hits, but in general, candor and cooperation go miles toward restoring credibility and reputation. Journalists often respond positively to genuine candor, as does...
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Hedging Bets
April 5, 2012 0 Comments
Chin Up for JPMorgan Chase's Dimon When I heard JPMorgan Chase honcho Jamie Dimon has been slogging against a justified tide of criticism for his bank's miserable $2B trading loss last week, and he's being well advised by his people: Don't pass the buck, don't blame anyone, and take your hits. The Washington Post reported: "Dimon, unusually subdued, told shareholders at the JPMorgan annual  meeting that the company’s mistakes were “self-inflicted.” Speaking with  reporters later, he added: “The buck always stops with...
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