Category: public-relations-101-blog
PR Tip: Email Open Rates
May 29, 2015 0 Comments
What are people's email open rates and routines? The best and worst times to send?  We all want to know -- we, our clients, the email marketing industry, your mother. What about click-through habits? PR Daily has some wisdom on this topic, and here we share a 2014 post on the topic. Let's take a look-read and a look-see -- check out the dandy graphic shared by PR Daily -- we all love a good graphic! I like the reminder about time zones -- 9 a.m. in New York is not 9 a.m. in LA. The best—and worst—times to send an email By Michael...
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Category: public-relations-101-blog
Midnight Oil at the Office
May 15, 2015 0 Comments
It's midnight oil on May 14, and we've promised to have BEHOLD! New Lebanon's 2015 museum ticket sales ready to go by Friday, May 15. In our Great Barrington mill office, we a are modern day version of mad science: multiple computers fired up, three-way phone calls, chat messages going, client revisions, plugins, settings and new posts, Woo Commerce, WordPress, plugins and and chocolate. We are working against a clock (one that technology allows to easily be set back in case of a ticket system failure) but we want to hit our deadline -- and we...
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Google: Mobile-Friendly Site Design Vital
March 20, 2015 0 Comments
Big changes at Google: the Goliath search engine has announced that, if your site does not have a mobile-friendly site design, -- i.e., it's not "responsive"-- for smartphones and other portable devices, your business may soon feel the pain in (SEO) search engine rankings. If you are due for a website overhaul, or just a new mobile-friendly theme, now's the time. Here's the word from Google: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages...
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Website Neglect: Antidote
December 4, 2014 0 Comments
Website neglect: The bane of the small business owner. How many of us simply have no time to tend to our very own websites? We are behind on  those much-needed  updates, blog posts, text edits, fresh photos and other shake-ups that improve our public profile, our SEO, and the experience of our website visitors? Ironically, some of us are in the business of website development and management for others -- and yet our own is looking tired. The busier we are, the more engaged we are with our clients, the more we are falling behind on our...
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Using Video to Enhance Outreach
July 18, 2014 0 Comments
We've all heard it: Using video to enhance outreach and engagement will boost response to our press releases, marketing e-blasts, social media and other outreach. Adding a video or photo instantly brings your outreach to yet another level -- whether as part of a press release, e-blast, blog post, social media share, or other direct-connect. Real estate broker Audrey Schoenfeld discovered the punch of video while working on a new website with EGLahr PR & Media. She wanted her website to showcase a particularly stunning listing -- a...
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The Ideal Client
February 12, 2014 0 Comments
EGLahr PR & Media launched into the new year with a very cool new home in the historic Rubin Mill in the Housatonic enclave of Great Barrington. Our new view over old factory tops, over the rim of our Macs, reminds us that when retro meets techno, great things happen with communications, PR, website development, social media and executive communications. Recently a colleague asked, "Who is your ideal client?" The answer was easy, since I had just met one: a very busy CEO with some business image and worrisome succession...
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Crisis at a Small Town Bank
December 2, 2013 0 Comments
Crisis Communication at a Small Town Bank My hat is off to Paul Merlino, president of the small but (until now) venerable and spotless, Lenox National Bank in Lenox, Mass. With the FBI probing a $300,000 embezzlement scheme  -- carried out by two trusted employees -- Merlino got out ahead of the story with an excellent message. His work is an excellent example of crisis communications. [caption id="attachment_1181" align="alignleft" width="142"] Paul Merlino[/caption] I wish I could count Merlino as a client, but nevertheless, his...
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What All PR Clients Need to Know
September 23, 2013 0 Comments
What PR pros know about good PR: A tutorial for our clients in graphics   [caption id="attachment_1083" align="aligncenter" width="302"] Make a journalist...
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PR Boost for a Nonprofit
September 19, 2013 0 Comments
As part of a recent marketing effort, EGLahr PR & Media offered a one-hour pro bono consult to first responders, and a local nonprofit won the prize. A freebie is a good way to network and perhaps make a small difference for a business or organization looking at PR and communication challenges. Enter the Berkshire Music School, a Pittsfield-based nonprofit that provides private music instruction to hundreds of kids from around the region. The school has a lovely website, nice brochures and collateral materials, a respected reputation,...
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Before and After
September 18, 2013 0 Comments
 Before and after: New Marlborough Village Association gets a facelift! [caption id="attachment_1079" align="aligncenter" width="300"] NMVA Original Website[/caption] [caption id="attachment_1078" align="aligncenter" width="273"] NMVA New...
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